For many small and/or family-run businesses, first impressions aren't just important – they're everything. Especially for professional services like accounting and financial planning, where client meetings are often perceived as formal or even stressful. So creating a warm, welcoming, friendly environment can make a world of difference to business outcomes. That’s exactly what i2 Advisory set out to do by partnering with Floral Image to reimagine its office ambience.
A warm welcome now begins at the door
Recognising that many business owners don’t usually ‘eagerly anticipate’ a trip to see an accountant, i2 Advisory took the opportunity to shift the tone of each visit from transactional to personal – starting with the look and feel of their reception area.
As one of the firm’s partners, Sam, noted:
“As many of our clients are smaller businesses and family-run operations having a space that feels bright, inviting, and friendly really sets the mood for our meetings.”
According to Sam, less stressed clients certainly seem to have made for more open meetings with better communication and happier clients.
The monthly refresh that sparks joy
One big, yet unexpected, highlight of the advisory’s partnership with Floral Image is their monthly refresh. It’s actually become something of an event amongst the entire staff and one they really look forward to, says Sam:
“You see the van pulling up and everyone’s wondering what new floral arrangement will come through the door. The colours change with the seasons, and the front-of-house team even gets to pick their favourites.”
This small touch really adds an element of surprise and delight – something rarely associated with financial services.
Simple changes with lasting impact
With just a few simple changes, i2 Advisory has created a more engaging and uplifting environment – for clients and staff alike. The result is a workplace that feels less like an office, and more like a place people genuinely enjoy visiting. What’s more, beyond the aesthetic appeal, Sam says the Floral Image service has proven to be as practical as it is beautiful.
“I’d highly recommend Floral Image to other businesses, big or small. It’s maintenance-free, professional, and the team behind it is lovely. It really brightens our workspace and we know our clients feel that energy too.”
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